Basic Attention Token (BAT) is the native cryptocurrency of the Brave Browser, a privacy-focused web browser that rewards users and content creators for their attention moreBasic Attention Token (BAT) is the native cryptocurrency of the Brave Browser, a privacy-focused web browser that rewards users and content creators for their attention. The benefits of Basic Attention include:
1. Faster and more efficient advertising: The Brave browser blocks third-party ads and trackers, reducing page load times and improving the overall browsing experience. It also allows users to opt-in to privacy-respecting ads that match their interests, earning BAT for their attention.
2. Revenue sharing with content creators: Brave users can also tip their favorite websites and creators with BAT, providing an alternative revenue stream beyond traditional advertising or subscriptions.
3. Increased privacy and security: By blocking ads and trackers, the Brave browser helps to protect users' online privacy and reduce the risk of malware and other security threats.
4. Transparency and accountability: The Basic Attention Token blockchain allows for greater transparency and accountability in advertising, reducing the potential for fraud and ensuring that advertisers and content creators are fairly compensated for their contributions.
Overall, Basic Attention Token and the Brave Browser aim to create a more equitable and sustainable web economy, where users are rewarded for their attention and content creators are fairly compensated for their work. By harnessing the power of blockchain technology, Basic Attention Token has the potential to revolutionize the digital advertising industry and create a more user-centric web experience. (AI generated summary)
Increase in the number of targeted, i. e. desired, ad impressions
Finite number of basic attention tokens: 1.5 billion tokens in circulation.
Publishers register directly, for example with their websites or Twitch and YouTube channels
Processing of payments via smart contracts
Machine learning approach for determining the individual attention value
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